Union Jack products are latest shopping craze

By Harry Wallop, Consumer Affairs Editor Published: 7:31AM GMT twenty-two February 2010

The kinship flag, that during the 1970s and 1980s was compared with hooliganism, has strew any disastrous connotations, interjection in piece to the 2012 Olympics and in vogue products Photo: ALAMY

Nostalgia, the retrogression and the London Olympics in dual years" time are all being credited for causing the flag"s settlement to take off with consumers.

Cushions, footstools, rugs and mugs lonesome in the particular 200-year-old settlement are proof to be most appropriate sellers at Debenhams and John Lewis. Barbour, that specialises in outside clothes, has made a confidant coupler utilizing the pattern.

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Tesco pronounced that sales of the Union dwindle socks, had jumped by roughly 120 per cent given they were launched only underneath a year ago. Sales of men"s kinship pants have doubled expectations given they went in to stores 6 months ago.

The supermarket has taken value of the direction by rising a new range of homeware that heavily facilities the dwindle together with a bean bag, cushions, cups and tins.

Mark Bond, head of settlement for Tesco seat and hardware, said: "Its patriotism in a good way. The kinship dwindle is a tellurian settlement idol that evokes a ordering force to be reckoned with and this can be seen as something to be unapproachable of. Hard times have people wish to lift together and the dwindle is a pitch of that."

The kinship flag, that during the 1970s and 1980s was compared with hooliganism, has strew any disastrous connotations, interjection in piece to the 2012 Olympics and in vogue products, such as Emma Bridgewater"s range of kinship dwindle china.

Francesca Muston, a conform consultant at WGSN, the tellurian trends forecasting website said: "Weve remarkable a genuine liquid of Brit graphics and kinship jacks. As the retrogression forces us to delayed down were seeking for objects and garments with a clarity of definition and history. Union jacks communicate birthright and as such are a undiluted fit for this mood."